Fitness center member retention programs

Giving something to a person who visits your club but does not sign up is a great tool. Something they will see frequently for the next few days and makes them think of us. Anything that will keep your club in their mind, even after they went to see some of your competitors, will give you an edge.

We hand out purple Anytime Fitness lanyards to every person that walks in, whether they join or not. We do this with killer customer service. Jeff Bissonnette has a bachelors degree in Exercise and Sport Science and a masters degree in Exercise Physiology and Biomechanics from the University of Wisconsin, La Crosse where he was an assistant strength and conditioning coach for three years.

Jeff has also spoken at the Club Industry convention. Jeff and his wife Teri have owned their Anytime Fitness club since Brilliant analogy! I think a staff challenge revolved around consistent new member contact would be helpful to keep it as a priority. Save my name, email, and website in this browser for the next time I comment. Club Solutions Magazine is the 1 business resource for the health and fitness industry. Established in , Club Solutions provides best practice, business resources that educate and empower health club professionals.

Column Featured Operations. Jeff Bissonnette November 10, The first week for contacts from the church. The first month for outreach in small group involvement. These time frames could easily apply to our fitness clubs as well. Jeff Bissonnette Jeff Bissonnette has a bachelors degree in Exercise and Sport Science and a masters degree in Exercise Physiology and Biomechanics from the University of Wisconsin, La Crosse where he was an assistant strength and conditioning coach for three years.

Previous Article. Next Article. A clear sign of a member at the verge of cancelling a membership is poor attendance during the week. Put in place strategies to contact low-attending members to see how you can assist them to get back on track. This might be in the form of some discounted personal training sessions to get them over a hump or a newly designed training program to get them re-motivated.

Try different strategies, but the key is having attendance information at your fingertips so you can act before the member cancels. They might get easily bored with their daily workout routine, so they need to be exposed to other equipment and facilities that are offered at your gym. Introduce them to a personal trainer or some fun group classes. It will help get them more interested and minimize the risk of membership cancelation. At least this way, members will be able to visit after or before work.

You could offer them a 50 percent discount for renewing their membership. An even better strategy is to pack a little more value into the membership with some discounted personal training sessions. The key is not just getting them to renew their membership but to understand why they have not been attending in the first place. First Name. Marriott International January 07, About Marriott International.

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